Nestled away in Chiang Rai is a restaurant that quietly elevates the city’s dining landscape. Sushi by B offers an intimate omakase experience where craftsmanship, ingredient quality, and personal interaction come together to create one of the most memorable culinary journeys in Northern Thailand.
At the center of the experience is Chef B, who is both the chef and the owner of the restaurant. Working behind an intimate sushi counter, he personally prepares every piece of sushi in front of guests with calm precision and remarkable attention to detail. This close interaction between chef and diner transforms the meal into something far more engaging than a typical restaurant visit.
One of the defining features of Sushi by B is the exceptional quality of its seafood. The fish is flown in directly from Japan twice a week, ensuring impressive freshness and purity of flavor. This commitment to sourcing premium ingredients allows the chef to present sushi that highlights the natural character of each fish with minimal intervention.
The Omakase unfolds as a carefully structured progression of flavors and textures. Guests may encounter a sequence of sushi that includes the freshest items available that day. We had the pleasure of tasting Black Snapper with its clean and delicate flavor, Stripe Jack offering a firmer texture and deeper umami notes, and Monkfish which introduces a rich and tender contrast within the lineup.
As the meal progressed, richer varieties begin to appear. Medium Fatty Tuna offers a silky and balanced richness that gently coats the palate, while the luxurious Fatty Tuna provides one of the most indulgent bites of the evening, melting effortlessly with a buttery texture that sushi enthusiasts will instantly recognize as exceptional.
Another highlight is the Japanese Mackerel, finished with a delicate touch of lemon zest. The subtle citrus brightness lifts the natural richness of the fish and creates a beautifully balanced bite that lingers pleasantly on the palate.
Equally important is the rice, which is served at the perfect temperature and seasoned with careful restraint so that it complements the fish without overshadowing it. Each piece arrives already balanced and ready to eat, reflecting the precision and philosophy behind traditional omakase dining. The theatrical preparations of some bites, such as with the use of a blowtorch, also add an appeal to the dining experience and to finish on a sweet note, their Japanese cheesecake is not to be missed.
In a region where high end sushi experiences are still relatively rare, Sushi by B stands out as a destination for travelers and locals alike. The combination of chef driven hospitality, premium seafood flown in from Japan, and a thoughtfully paced omakase menu makes this intimate restaurant one of the most refined dining experiences available in Chiang Rai and easily one of the most memorable meals in Northern Thailand.